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Setting up an online business and becoming a SEO chick in the process

Page Speed part of the user experience

As always I am keen to improve KSBKids’ ranking for children’s clothes.

In terms of SEO, Google is hinting at using Page Speed score in its ranking algorithm. Matt Cutt’s states: “If you have two sites that are equally relevant, same backlinks, everything else is the same, you’d probably prefer the one that’s a little bit faster, so page speed can in theory be an interesting idea to try out for a factor in scoring different websites. But, absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search result that we can find. So, that’s not going to change.”

So although Google takes page speed into account (relevance still being the primary component) it is certainly a  crucial aspect in providing a pleasant user experience.  It ensures that a visitor’s ”limited” attention span and time are spent on content and not wasted waiting for images to load. Studies have shown that users will not tolerate more than a 4 second load time. If your site fails to offer a quick response, your users will leave.

Mark Bonnet from the B2B centre at Warwick Business Schoolhas pointed out to me that 2 of the major speed analysis tools are YSlow and Google’s Page Speed.

On this rather damp Sunday morning I came across GTmetrix, a free tool to help measure the speed of pages. It’s a handy, easy to use tool that provides a Page Speed Score using both Yslow and Google and it even highlights the factors that affect the speed. Have a look at it!

My problem now is carrying out their recommendations. I may well be a SEO Chick in the making, but programmer I am not!  I have learned of factors that may help to get KSBKids to rank better for children’s clothes. And the way I look at it, even if it does not achieve much with regard to ranking, if we can improve the user experience then that in itself is a great achievement!

Children's Clothes - Stripy Long Sleeve Tops

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February 7th, 2010 by Malene
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Stripy Tops from just £6

We have just had a new delivery of our popular stripy tops with contrast collar. We have these in stock in size 2 to 16. They are 100% pure jersey cotton and of an excellent quality. The tops will retain their shape wash after wash, – you will not be disappointed!

Click here to view our quality children’s clothes.

contrast Stripy Tops from just £6

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February 5th, 2010 by Malene
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SEO Chicks?

For any girls out there working on SEO for websites, I saw this and just thought it was rather fun. Ohhh yes I have ordered one ……… hope to be able to qualify to wear it one day. But it made me smile.

So as I am working away to improve the SEO in the hope that KSBKids will rank higher for children’s clothes I will indeed be wearing my t-shirt.

seochick SEO Chicks?

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February 4th, 2010 by Malene
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Everything you need to know about SEO…….

There is always something new to learn about SEO and often I indeed have to go back and refresh “old” information …. I put this down to information overload and old age (well, I am approaching my 40s sooner than I would like).

Anyway, to refresh your knowledge about meta descriptions etc this article was recommended to me by Mark from Yellow Zombie who provides Web Design and Search Marketing Services.  

Everything you need to know about SEO…….

So to get KSBKids to rank a little higher when searching for Children’s Clothes  I will bear their recommendations in mind.

3b¢rnstrib11 Everything you need to know about SEO.......

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February 2nd, 2010 by Malene
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Website Improvement & the B2B centre at Warwick Business School

We continuously strive to improve  the user experience. It is easy to get a “little stuck” and assume visitors will “use” the site and navigate round it in a certain way.

 

We also constantly undertake activities that will improve our page listing,  – we all aim to appear within the first few pages, but how do you really succeed?  We sell children’s clothes, - but what should we do to make sure we appear on one of the first few pages when the user is searching for children’s clothes. It is an ever changing battlefield and it can indeed be hard to know where to focus resources best.

 

At KSBKids we have been extremely lucky to work with the B2B centre at Warwick Business School. Especially Mark Bonnett who also runs Yellow Zombie, a web design and search marketing company based in Warwickshire, has provided valuable support and guidance.
Currently, we may not appear among the top sites when search for children’s clothes or Scandinavian & Danish children’s clothes
online ……… but when we get there much will be owed to Mark. 

 

I will continue to keep you updated of our efforts.
b2b centre Website Improvement & the B2B centre at Warwick Business School
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February 1st, 2010 by Malene
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Children’s Jersey Dresses, Leggings and Tops

I’ve received my order of Purple Jersey Dress , Purple Leggins , Yellow/Dark Purple Top – gorgeous as always, thank you for your prompt delivery.
Jan 2010

Click on this link to view any of the above Children’s Clothes

oct08style500purplepurpleicon Childrens Jersey Dresses, Leggings and Tops

Purple Jersey Dress

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January 20th, 2010 by Malene
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Danish & Scandinavian Children’s Clothes

Denmark is not only a country (ohhh yes believe it or not it is not the capital of Sweden ………….How many people have not asked me that over the years), it’s also the theme for this blog entry, well not so much the country, rather Danish children’s clothes design!  

I could however happily tell you about the country, but I am biased! I could go on about the Danish pastries, the rye-bread, the numerous bike lanes even in the city centre, the vast amount of corn fields, the sea, Tivoli, Nyhavn’en …. ohhh yes I love it all. Denmark is in so many ways idyllic.  I also think they to a greater extend than us here in the UK manages to put the family first. When I was last in Copenhagen I noticed that they have now installed timers next to pedestrian crossings. You know exactly how long you have to cross the street before the “red man” reappears. That just sums up the Danish efficiency.

Denmark is renowned for high fashion and quality and  the strong Danish sense of practicality along with cutting edge designs can only be a winner when it comes to children’s clothes.

Danish children’s clothes have some awesome designs, slightly retro at times. Quality is assured and the clothes have generally been designed with playful children in mind!

Danish and indeed Scandinavian Children’s Clothing is known for its bright and colorful designs and their reasonable prices. Many of the brands have established a loyal following across Europe.  Always, happy, colourful, trendy, friendly and wear-resistant qualities at affordable prices. For Danish and Scandinavian children’s clothes click here.

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January 13th, 2010 by Malene
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KSBKids Support Mumsnet’s Campaign – “Let Girls be Girls”

Mumsnet are currently running a campain along the lines of “Let Girls be Girls”. Its aim is to encourage retailers to sign up to a simple pledge that commits them to selling only products which do not sexualise children. We at KSBKids (Kids Should Be Kids) fully support this campaign. For more information please click here.

As always we are as always very interested to hear your views: info@ksbkids.com

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January 7th, 2010 by Malene
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Children’s Clothes: Customer Testimonial

I’d like to take this opportunity to tell you how much I like your products. We bought some tops for my son a while back and he finds them very comfortable, and he looks great in them. They don’t fade much with washing, either. We’ll definitely be back in the future.

Happy new year!
Salima, 2010

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January 7th, 2010 by Malene
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Merry Christmas to All Our Customers

Merry Christmas to All Our Customers
20% off – enter “offer” in the
redeem box

xmas20092 Merry Christmas to All Our Customers

Please keep sending us your comments. If you have a minute we would be delighted if you would visit our Facebook page. Sign up as a fan, leave comments, reviews etc. Your help and support is crucial to us – thank you. By signing up on Facebook you will be the first to hear about offers, new stock etc. Thanks for all your help, as always it is most appreciated.

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December 18th, 2009 by Malene
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