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Stripy Tops from just £6

February 5th, 2010 No Comments

We have just had a new delivery of our popular stripy tops with contrast collar. We have these in stock in size 2 to 16. They are 100% pure jersey cotton and of an excellent quality. The tops will retain their shape wash after wash, – you will not be disappointed!

Click here to view our quality children’s clothes.

contrast Stripy Tops from just £6

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Children’s Clothes: Customer Testimonial

January 7th, 2010 No Comments

I’d like to take this opportunity to tell you how much I like your products. We bought some tops for my son a while back and he finds them very comfortable, and he looks great in them. They don’t fade much with washing, either. We’ll definitely be back in the future.

Happy new year!
Salima, 2010

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What to wear for French day at school?

November 17th, 2009 No Comments

We sell an increasing number of stripy children’s t-shirts for French day.

The “navy and red” stripy children’s top, as well as the “white and black” and indeed the “red and white” are popular choices when it comes to dressing up for French day at school.

During french day children and teachers often immerse themselves in all things French. Children will have the opportunity to learn french songs and try delicious foods such as croissants, Camembert cheese and french bread. Often the day marks the official opening of French language being taught to pupils.

black and white tshirt  red and white tshirt  tshirt red and navy

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Where do I buy plain coloured tops for children?

September 2nd, 2009 No Comments

Where do I buy plain coloured tops for children? As most of you know we sell a lot of stripy tops for boys and girls. Many of these are in fact unisex…. I often wonder if unisex is the right word to use. However, until a better word pops to mind I will continue to use unisex (suggestions grateful accepted).  Our popular red/white wide stripy top is indeed an example of an unisex top, – it looks great on both boys and girls.
redwhite Where do I buy plain coloured tops for children?
It has become increasingly apparent that often our customers also struggle to find plain coloured tops. Plain tops are great for creating the popular layered look….. Wear a plain coloured top with a stripy tee on top.  At times “busy” print skirts also require a plain top.

We also have many requests for plain tops in the run up to nativity plays. We have supplied green tops for little frogs, pink tops for butterflies, brown for tree trunks, red for lady birds, black for spiders and panda bears and the list goes on. These requests often make us smile a little.

We have just received  our latest delivery of plain coloured tops. These are 100% cotton, soft and very comfortable to wear. Have a look at  http://www.ksbkids.com/plain-coloured-tops-c-90.html

plaintops Where do I buy plain coloured tops for children?

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Facebook for Business

September 2nd, 2009 No Comments

I strongly believe that online marketing strategies which are anchored in engaging with your target community through great content and building authentic relationships is the way forward.

The opportunities provided by sites such as facebook are undeniable.  As with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. 

Creating a Facebook fan page is fairly straight forward, but getting it to work for you will take time, dedication, and planning. Don’t expect to create a page and instantly have a huge fan base. I soon learnt this will not happen!

Build good content, make it easy to share, and let people know about it, and over-time the community should grow.  The more content you create and the more you engage with your Fans, the more people you will be able to reach on a more regular basis.

For me it is about being real, authentic and transparent.  I sell children’s tops, primarily lots of bright, colourful stripy tops and t-shirts. These are primarily purchased by mothers.  Facebook allows me to target ads to very specific demographics, – the impact of ads ends up being far broader than what you actually pay for.

53% Facebook users have kids. My target market clearly spends time on Facebook. It may not be a relevant site for all companies, but for me it clearly is. My task over the next year or so is to;

  • Create brand awareness
  • Build my online profile
  • Drive visitors to our website, fan page and blog
  • Keep customers informed
  • Engage with customers and fans
  • Conduct market research

Eventually I hope my facebook strategy will enable me to reap the benefit from viral marketing.  The opportunities are undeniable.

Following site are good reference points, – they know their stuff and is worth a read!

http://mashable.com/2009/04/01/optimize-facebook-page/

http://www.hubspot.com/facebook-for-business-marketing-hub/

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Holiday……..going back to basics

July 25th, 2009 3 Comments

The annual summer holiday is coming up. Two weeks on a little Danish island with my two girls………….

Like everyone else I wonder where the year has gone. The period just before a holiday is a little crazy. My list of things “to do” with regard to work is growing and the packing is still to be done.  I like many others even clean for the burglars………

But once I get through these next couple of days, I will be flying out for a very idyllic typical Danish holiday.

I will be spending two weeks on a little Danish island, with nothing but cows for company. This way of life is what I hope to portray through www.ksbkids.com

It is about putting the kids in focus, letting them be kids for a few weeks without the stresses of every day life. It is somehow about going back to basics.

We will have lazy mornings, cycle to the baker to pick up buns for our breakfast. We will eat outside, while fighting off the wasps, catch jelly fish only to let them back out again. I will sit and look out over the sea and wonder what the next year will bring, while my girls will be throwing stones in the water and occasionally at each other.

We will go for walks, eat icecreams and I will look at them when the sun catches their hair and wonder why I stress around so much. Surely this is what it is all about?

One wonders why we get so caught up in everyday life and some time forget what it is all about.

Having said that ….when the girls are in bed, I will sit in chair, enjoy the light summer evenings and the smell and sound of the sea and I may just have to read a few books about ecommerce and social media. Having two weeks off without doing any work at all could be dangerous…. I may just not want to come back!  So I will be thinking about work now and again, I will decide on the way forward for what is left of 2009 and I will be looking at what the children are wearing so that I hopefully will come back inspired and ready to introduce new items of children’s clothes to the existing range at www.ksbkids.com.  Wishing you all a good summer.
Happy Holidays

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Recluse………well hopefully not for much longer

July 13th, 2009 No Comments

From day one I decided to set up www.ksbkids.com, I have spent many hours working on my own in my little office.   Recluse would most likely be an increasing appropriate description.

How did it happen that someone fairly outgoing as me ended up as a recluse…………

Well, my determination to succeed has made me focus on the task in hand 110%. But also when I first started out, I again and again was a little disillusioned with the help and support available. So I assigned myself to the fact that reading books and articles would be the only way to find the solutions to the problems I was facing.

From the moment I decided to enter into the children’s clothes market by selling Scandinavian children’s clothes online, it has very much been a case of buying a few books and just getting on with it. Well, perhaps not a few books……….many in fact. I have books about programming, blogging, SEO and you name it. I alone have seen Amazon through the recession! I read these books, while “watching” my girls at their swimming lessons, while cooking dinner, on planes and you will even find a few in the car just in case the traffic light is really slow.  However, one of the problems with working on your own (apart from going slowly insane, yes I do find myself having long conversations with the checkout girls at Sainsbury) is the lack of input and feeding ideas of another person…………if I am really truthful I have missed that.

Not long ago I came across the national B2B centre at Warwick, – how I wish I had come across these guys much earlier……….. Last week I spent a couple of hours with Mark Bonnett and Gareth Edwards discussing www.ksbkids.com and the tools available to increase my natural rankings in the search engines. We among other things discussed my blog and potential content for posts. I saw that Gareth very kindly in his blog wrote “Much easier with Malene than other clients since she cottoned on very quickly to what we were trying to do.”  Well, not sure I was that quick but it was inspiring to discuss ideas with two other people and for a lack of a better expression it was the kick up the butt I needed.   Within half an hour we had written up many ideas for my posts, facebook entries and Tweets.  We discussed how I sell many black/white stripy tops for French days at primary schools and how many of our plain tops are used for nativity plays!

It was inspiring spending time at the B2B centre.  In my experience working on your own is not always ideal; some times creativity flourish best when working as a team.

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It is hard being 6 years old

June 15th, 2009 No Comments

Driving to school this morning, I looked at my youngest in the rear view mirror and said “are you looking forward to the fact that mormor (grandma in danish) is coming to stay with us tomorrow?”

Matilda casually replied, without ever taking her eyes of the road “yah…….but I gotta survive today first”. Honestly, – she should try leading my life! May I just here add – before I get any phone calls from social services – Matilda is a well loved little girl and really her life is not that bad although it obviously felt so on this particular Monday morning!

logoforfacebook It is hard being 6 years old

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Mr Taximan and Les the Window cleaner

June 3rd, 2009 3 Comments

Lately everything has got to me a little more than usual. There is no doubt I work too long hours. I do so because I am the sole breadwinner, because I want to succeed, but if really honest I also think I at times use work as an ”escape route”.

By sitting in my little office, working away on the computer, I avoid the lonely evenings in front of the telly. Am I in fact kidding myself by always finding work to do? Am I avoiding the reality that I am single and in fact there is no one to chat and cuddle up to?

Do you know what…………… I dont really know the answer to that. But there is no doubt that in some ways setting up KSBKids haven given be something to focus on through the whole divorce process.

Finding yourself as a single mum at the end of your thrities is not fun. There are many people worse off than me. But I like anyone else have days where I start to doubt myself, – what did I do wrong? Will anyone ever love me again? Who will want me with 2 kids? Some days I am fine, in fact even happy with my single status, but other days does unsettling thoughts sneak up on me and I end up feeling a little uncertain and insecure.

My emotions feel more extreme than they ever have done previously. Little things can rock my confidence, but on the other hand just one nice comment from a customer can make my day.

Yesterday, tired and over-worked, kids and soon to be ex-husband playing up (yes I did consider putting the kids on ebay – 2 for the price 1 and no I wont disclosed what I considered doing to my ex but pleasent it wasnt ) I had one of those days where I had had enough and my confidence was simply not at its best. One of those days where the insecurities gain strength…….

But life is funny and very unpredictable.

Late afternoon there was a knock on my door. To my surprise it was my local Taxi driver. He has on numerous occasions taking me to the airport etc. but if  honest  he has also on more than one occassion had to listen to me when I have been rather intoxicated……..well yes drunk I guess!  Can I just here point out that Mr Taxi Driver is happily married and at least 20 years older than me!!!!  During these trips we have talked about being single, exhusbands, arranged marriages, food and how he used to run an Indian restaurant.

Yesterday, he knocked on my door to inform me that at 8 o’clock this evening he is bringing a complete Indian meal round to my house.  I was so surprised, laughed and asked him why………………..”because you are a nice person and you have always been very respecful to me”. 

How nice is that? He will never know, but he picked the right day to be nice to me – just when I was starting to feel a little insecure he reassured me that I am not that bad after all.

And listen to this, it gets better…………….. Les the window cleaner is taking Frances (neighbour and top friend) and me to the pub on Friday evening………..why “because we are his best customers”!!!!!!!!

So this is the week where Mr Taxi Driver cooks me a meal and Les the Window cleaner takes me to the pub. Why did I worry about being single and lonely?

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New Job?

May 29th, 2009 No Comments

I woke up this morning and thought “right in addition to running KSBKids I need another job”.  I spend all day on my own working in my little office.  I get the kids from school and once they are in bed, I am yet again in front of the computer.  How did my life get so sad?  I guess I should really cancel the TV licence as I never get to watch it these days.  If the girls go and see their dad at the weekend, –  guess what…. I work yet again.

Extra money from an additional job wouldn’t go a miss, - but perhaps getting a job would also me good for me. I am not an introvert, I like company, I like socialising and interacting with other people so perhaps getting a job would be good for my own well-being and personal happiness!

But here it comes………what am I gonna do? What am I good at? I mean I cannot remember the last interview I had it is that long ago!

In a rather desperate moment I sent an email to a few friends saying “help, need a job, what do you think I would be good at?” – well, an abbreviated version of my email but I trust you get my point.

One friend wrote back  “I know you probably feel crap but little steps and you can get over this little bump in the road”.  “A little bump in the road” – is he having a laugh?  Looks like a great big f***ing hole from where I am standing!!!!!!!!!!!!  Have no idea what to do and don’t forget no matter what would be good for me career-wise, I need to consider my girls’ needs more than mine. Ohhhh there is times I wish I could just focus on creating a career. I am often struggling with the balance between my career aspirations and being a good parent. Not really sure of my next move!
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