Asking questions is often more valued than answering them………If they’re the right questions….
A create little quote from Seth Godin’s blog
March 11th, 2010 No Comments
Tags: Children's Clothes from KSBKids: Kids should Be Kids · Quotes that has little to do with running an online children's clothes business · seth Godin
March 10th, 2010 No Comments
There’s so many power players in the social media and SEO world. So many “gurus”. Many of the articles, blogs etc I read are often written by men. Please do not think I am on a ”feminist” mission here, - I just stumpled across this article and thought it was worth a mention.
So here is a link to the article featuring 25 women that “rock” social web. As I said I am not on a feminist mission, just a SEO chick in the making, who read the article with great interest …. did I mention it is written by a man (he, he).
As I work hard to increase my knowledge of SEO, in the hope that www.ksbkids.com will continue to improve its position for children’s clothes, I can only hope that I one day will master just a small franction of what these ladies do.
For childrens clothes, including stripy and plain children’s tops and t-shirts Please visit us on www.ksbkids.com As always we welcome feedback, comments and ideas.
Tags: children's clothes · Children's Clothes from KSBKids: Kids should Be Kids · facebook · SEO
February 25th, 2010 No Comments
In reply to a few emails I would like to inform customers that we have had a problem with our invoices. When customers place an order using the voucher that entitles them for free postage this is not printed on the invoice. Postage is however not charged!
We are currently doing all we can to fix the problem and anticipate it being corrected within the next 48 hours. I would like to reassure customers that when placing an order for children’s clothes on www.ksbkids.com and if entering the code “POST” in the redeem box, they will indeed not be charged for postage.
Although the invoice states differently customers are not charged postage, - it is purely a printed error on the invoice. We sincerely apologise.
“I’m glad it’s not just me who’s confused!!! Many Thanks for looking at this for me, I have to say that I am really pleased with the tops, the quick delivery and your customer service”, Rebecca Feb 2010
Tags: Children's Clothes from KSBKids: Kids should Be Kids · voucher
December 7th, 2009 No Comments
I just wanted to thank you for your excellent customer service.
I placed an order with you on Friday morning of last week, and added a note to ask if you could despatch the item asap, as it was needed for a child’s Christmas concert.
The item was received the next morning – can’t ask for better service than that!
I will certainly be shopping with you again.
Thank You, Susan Dec 2009
To shop online for children’s clothes please visit us at http://www.ksbkids.com – lots of colourful, bright, stripy and plain tops and tshirts.
Tags: children · Children's Clothes from KSBKids: Kids should Be Kids · stripy tops · tops · tshirts · unbranded
September 21st, 2009 No Comments
Earlier today I got the update through from the The National B2B Centre’s Group on LinkedIn. The National B2B Centre has helped me a lot this year with regard to e-marketing, - they have provided input and ideas when I needed it most.
In their newsletter they mention that Seth Godin (master marketer and thinker in the online world) has just writtent a blog in which he defines “The hierarchy of success”:
- Attitude
- Approach
- Goals
- Strategy
- Tactics
- Execution
The gist of the post is that most of us focus on points 3 – 6 but that success has more to do with number 1 and number 2, attitude and approach.
In their newsletter the National B2B Centre goes on to saying: “Our experience is that the most successful companies are definitely strong on those two characteristics. Those of you who attended our eBusiness Conference 2009 may have heard Malene Stanley from KSBKids and Nick Blenkarn from Severn Partnership relating how they have used a variety of tools and technologies to achieve success. What have set them apart from other people that we have worked with is their willingness to try things out, to explore, to recognise when something needs to change, to be ahead of the game”.
Personally, I often feel I know very little about the whole e-commerce, social media business, but I have come to accept that the feeling of always being a little behind is part of the game. As much as I think it is crucial to have a strategy when venturing into social media, I also think one has to adopt a trial and error approach. Most of what I do is work in progress, – learning as I go. At times even my mistakes can be rewarding. One thing is for sure avoiding experimenting with the social web is a greater risk than experimenting with it and failing!
Tags: blogging · Children's Clothes from KSBKids: Kids should Be Kids · NB2B Centre · social media
September 6th, 2009 No Comments
One of the disadvantages of running a small and relatively new business is the lack of input from other people. The decisions on what to stock and what will sell is a combination of studying sales figures and a gut feeling. However, I am very conscious that good ideas often spring from bouncing ideas off people.
To overcome this problem I have made the decision to be more open about the problems we face. So as we create the KSBKids’ vision we will increasingly listen to our customers and involve them. We will gather and digest customer ideas and comments and incorporate their intuitions into our offering. From day one I should have appreciated how customers are our greatest ally, but admittedly it has taken a little time to fully appreciate this. Sometimes it is easy to feel that asking for help and advice shows vulnerability. But does it really? Surely customers do know best! At the end of the day we need to provide products that meet their needs.
Recently, we sent a newsletter out asking for customer feedback…. Do customers prefer our wide or narrow tops? What colours would they like? ……etc. I am humbled and so appreciative of the feedback we received. May I take this opportunity to thank everyone who took their time to send us an email, write on the KSBKids Facebook page or comment on the blog post! To show our appreciation, please enter “feedback” next time you order from us and you will receive a 15% discount.
From now on I will trust my instinct to be transparent, honest and open with customers. I will never again hesitate to ask for customer advice. Customer feedback and interaction is a core part of the business we try to build so please don’t ever hesitate to get in touch.
Tags: blogging · business · Children's Clothes from KSBKids: Kids should Be Kids · customer feedback · ecommerce
September 2nd, 2009 No Comments
I strongly believe that online marketing strategies which are anchored in engaging with your target community through great content and building authentic relationships is the way forward.
The opportunities provided by sites such as facebook are undeniable. As with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Creating a Facebook fan page is fairly straight forward, but getting it to work for you will take time, dedication, and planning. Don’t expect to create a page and instantly have a huge fan base. I soon learnt this will not happen!
Build good content, make it easy to share, and let people know about it, and over-time the community should grow. The more content you create and the more you engage with your Fans, the more people you will be able to reach on a more regular basis.
For me it is about being real, authentic and transparent. I sell children’s tops, primarily lots of bright, colourful stripy tops and t-shirts. These are primarily purchased by mothers. Facebook allows me to target ads to very specific demographics, – the impact of ads ends up being far broader than what you actually pay for.
53% Facebook users have kids. My target market clearly spends time on Facebook. It may not be a relevant site for all companies, but for me it clearly is. My task over the next year or so is to;
- Create brand awareness
- Build my online profile
- Drive visitors to our website, fan page and blog
- Keep customers informed
- Engage with customers and fans
- Conduct market research
Eventually I hope my facebook strategy will enable me to reap the benefit from viral marketing. The opportunities are undeniable.
Following site are good reference points, – they know their stuff and is worth a read!
http://mashable.com/2009/04/01/optimize-facebook-page/
http://www.hubspot.com/facebook-for-business-marketing-hub/
Tags: business · children's clothes · Children's Clothes from KSBKids: Kids should Be Kids · entrepreneur · Starting an online children's clothes business
July 22nd, 2009 No Comments
As some of you will know I am a regular user of the social sites. I simply believe in the power of viral marketing, and sites like Facebook are indeed viral marketing at its best.
Social media appears to be on the path to becoming increasingly mainstream media. While there is much growth ahead yet, social media is an increasingly big part of many people’s lives.
Social media users tend to be somewhat more female than male. Close to half are married and another quarter describe themselves as “single, never married.” They range in age, with a heavier concentration between 18 and 54 years, and heaviest use among 35 to 44 year olds specifically.
Bearing in mind that social media users include more females and males and that quite a few are married, one could assume that social media users include a fair number of moms, as well. Social media users are found in every household income bracket.
How do these social media users specifically spend their time when using social media sites?
- Connect with friends – 64.5%
- Share photos – 39.5%
- I like to follow my favorite retailers – 8.4%
- Post ratings or reviews of shopping and dining experiences – 7.0%
- Reconnect with old classmates / friends – 39.1%
- Look for sales / promotions / coupons – 17.9%
- Look for product advice / recommendations – 13.3%
The numbers are still growing – but for online shops like www.ksbkids.com it’s increasingly an opportunity to connect with both existing and new customers, many of whom have real purchasing power and actively want to engage with you. So can you afford not working the social media sites?
http://blog.shop.org/2009/06/29/social-media-users-%e2%80%93-who-are-they-and-what-do-they-do/#comment-205737
Tags: Children's Clothes from KSBKids: Kids should Be Kids · facebook · social media · twitter
July 20th, 2009 No Comments
Our summer sale has just started – www.ksbkids.com. We have reduced most of our childrens clothes. You will find; many different coloured t-shirts and tops, summer dresses for little girls, shorts and tops for boys and also our tops for the 10 to 16 year olds have been reduced KSBKids.
Tags: Children's Clothes from KSBKids: Kids should Be Kids · dresses · ksbkids · reduced · sale · shorts · t-shirts · tops · tshirts
Selling Childrens Clothes Online: Customer Testimonials
December 1st, 2009 No Comments
Some times a few a single customer comment can make all the difference:
I have just found you on facebook and wanted to say thank you for the lovely t-shirt dress I bought from you for my daughter over two years ago – it still looks fabulous and is my daughters favourite dress so has been worn over and over again. It still holds its shape and although a little short for her now (due to… children growing taller!) she uses it with leggings. It will then be handed down to my younger daughter. So glad you are doing so well. Anna
Tags: Children's Clothes from KSBKids: Kids should Be Kids · customer comments · customer feedback · scandinavian childrens clothes · testimonials