One of the disadvantages of running a small and relatively new business is the lack of input from other people.  The decisions on what to stock and what will sell is a combination of studying sales figures and a gut feeling.  However, I am very conscious that good ideas often spring from bouncing ideas off people.

To overcome this problem I have made the decision to be more open about the problems we face.  So as we create the KSBKids’ vision we will increasingly listen to our customers and involve them.  We will gather and digest customer ideas and comments and incorporate their intuitions into our offering.  From day one I should have appreciated how customers are our greatest ally, but admittedly it has taken a little time to fully appreciate this.  Sometimes it is easy to feel that asking for help and advice shows vulnerability.  But does it really? Surely customers do know best!  At the end of the day we need to provide products that meet their needs.

Recently, we sent a newsletter out asking for customer feedback…. Do customers prefer our wide or narrow tops?  What colours would they like? ……etc.  I am humbled and so appreciative of the feedback we received. May I take this opportunity to thank everyone who took their time to send us an email, write on the KSBKids Facebook page or comment on the blog post!   To show our appreciation, please enter “feedback” next time you order from us and you will receive a 15% discount.

From now on I will trust my instinct to be transparent, honest and open with customers. I will never again hesitate to ask for customer advice.  Customer feedback and interaction is a core part of the business we try to build so please don’t ever hesitate to get in touch.

Tags:   blogging · business · Children's Clothes from KSBKids: Kids should Be Kids · customer feedback · ecommerceNo Comments