We continuously strive to improve the user experience. It is easy to get a “little stuck” and assume visitors will “use” the site and navigate round it in a certain way.
We also constantly undertake activities that will improve our page listing, – we all aim to appear within the first few pages, but how do you really succeed? We sell children’s clothes, - but what should we do to make sure we appear on one of the first few pages when the user is searching for children’s clothes. It is an ever changing battlefield and it can indeed be hard to know where to focus resources best.
At KSBKids we have been extremely lucky to work with the B2B centre at Warwick Business School. Especially Mark Bonnett who also runs Yellow Zombie, a web design and search marketing company based in Warwickshire, has provided valuable support and guidance.
Currently, we may not appear among the top sites when search for children’s clothes or Scandinavian & Danish children’s clothes
online ……… but when we get there much will be owed to Mark.
I will continue to keep you updated of our efforts.
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